As a consumer there's one thing a customer needs to remember about consumption and advertising.
BUYING STUFF DOESN'T BRING YOU JOY OR HAPPINESS.
Advertising doesn't have a reputation for being the most honest profession. It may seem there's a stigma against advertising, in the sense that people assume they are being lied too when they see advertisements. Usually, the customers are at fault for believing that wearing Axe will get you laid or that changing toothpaste will make your smile more radiant.
In fact, it’s illegal to falsely advertise a product in America or most countries. Harsh fines, repercussion and customer resentment, comes to those agencies and brands who falsely advertise. This being true, huge and highly respected brands are also guilty of telling their consumers major lies to make sales.
My favorite example is when Skechers' used Kim Kardashian to endorse its Shape-up sneakers, “claiming that you only had to tie your shoes to lose weight.” The FTC disagreed, and the shoe company ended up paying a $40 million settlement. So if incidents like that are happening, where does that leave advertising?
Advertising deserves more credit, and customers have become aware, as well as advertising has become more creative and entertaining. Creative advertising, like the kind taught at Otis College of Art and Design, focuses on a truthful way of advertising. The process is simple, finding a connection between product features and customer benefits. Then showing that idea or angle in a creative, entertaining and truthful way.